Identify a True Statement in the Context of Message Appeals

Multiple Choice

Identify a true statement in the context of message appeals.

A) Highly explicit content tends to direct consumers' attention toward the product and increases product recall.
B) Fear appeals appear to be effective when advertisers show how difficult it is to implement the desired response.
C) Sexually appealing ads are usually not persuasive because consumers consider them to be exploitative.
D) Humorous ads appear to be most effective when a consumer's attitudes are initially positive rather than negative.