Multiple Choice
Mike has a passion for computer games. He owns three top-of-the-line gaming computers. He keeps himself updated about the latest models and their features. In the context of the elaboration likelihood model, which of the following is most likely to be activated when Mike comes across an advertisement for an advanced gaming computer that has been introduced in the market?
A) The peripheral route to persuasion
B) The ego-defensive function of attitudes
C) The value-expressive function of attitudes
D) The central route to persuasion
Correct Answer:
Verified
Correct Answer:
Verified
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