Which of the Following Statements Is True in the Context

Multiple Choice

Which of the following statements is true in the context of attitude change theories and persuasion?

A) The attitude toward a brand or product is independent of a schema.
B) If the affect found in a schema can be changed, then the attitude toward a brand or product will change as well.
C) Changing evaluations of an attribute is usually easier than changing the strength of a belief regarding that attribute.
D) A consumer's attitude toward a product remains unaffected by the consumer's feeling about the marketing company.