Which of the Following Is True of the Rational Decision-Making

Multiple Choice

Which of the following is true of the rational decision-making perspective?

A) It assumes that consumers can identify the expected value associated with a purchase.
B) It assumes that consumers often purchase a product based on the feeling attached to it.
C) It assumes that consumers sometimes do not follow a well-planned decision-making process.
D) It takes into account that consumers do not always pursue utilitarian value.