Soft Music and Dim Lighting in a Restaurant Generally Lead

Multiple Choice

Soft music and dim lighting in a restaurant generally lead consumers to slow down, stay in the restaurant for a longer time, and buy more drinks and dessert. In this case, the tendency of the diners to spend more time and money can be best explained by the _____.

A) rational decision-making perspective
B) experiential decision-making perspective
C) attribute-based decision-making perspective
D) behavioral influence decision-making perspective