Multiple Choice
Laurie owns a Pluto X20 convertible. She has owned several other Pluto cars over the years. She has even convinced several family members and friends to buy Pluto automobiles. Recently, however, she had a bad service experience at a Pluto dealership. Nevertheless, she decides to purchase a Pluto Y20 for her daughter. In the given scenario, Laurie's engagement with Pluto automobiles best illustrates _____.
A) brand loyalty
B) brand inertia
C) brand equity
D) brand extension
Correct Answer:
Verified
Correct Answer:
Verified
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