Which of the Following Is True of Quality Perceptions

Multiple Choice

Which of the following is true of quality perceptions?

A) Consumers' perception that higher prices mean higher quality can alter because of other variables.
B) Consumers are sensitive to the positive role of price when a purchase is imminent.
C) Consumers' perception that higher prices mean higher quality does not alter because of other variables.
D) Consumers are sensitive to the negative role of price when a purchase is in distant future.