Alvin, a Sales Representative for a Company Making Industrial Solvents

Multiple Choice

Alvin, a sales representative for a company making industrial solvents, lost a major customer last month. Until then, Alvin's year was about average in the level of sales. Early in the year, Alvin brought in two new customers of about the size of the customer he lost last month. Alvin's supervisor gives Alvin an unsatisfactory rating in his annual performance appraisal. Which kind of error has Alvin's supervisor likely committed?

A) contrast
B) primacy
C) strictness
D) recency