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    Advertising and Promotion Study Set 1
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    Exam 17: Public Relations, Publicity, and Corporate Advertising
  5. Question
    Marketers Use _____ When They Want to Have as Much
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Marketers Use _____ When They Want to Have as Much

Question 67

Question 67

Multiple Choice

Marketers use _____ when they want to have as much control as possible over publicity.


A) press conferences
B) advertorials
C) press releases
D) video news releases
E) sponsorships

Correct Answer:

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