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    Advertising and Promotion Study Set 1
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    Exam 17: Public Relations, Publicity, and Corporate Advertising
  5. Question
    A Departmental Store Ad About a Consumer Tax Problem Would
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A Departmental Store Ad About a Consumer Tax Problem Would

Question 62

Question 62

Multiple Choice

A departmental store ad about a consumer tax problem would constitute _____ advertising.


A) image
B) event
C) direct-response
D) trade
E) issue

Correct Answer:

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