Which of the Following Statements Is True of Advocacy Advertising

Multiple Choice

Which of the following statements is true of advocacy advertising?

A) Advocacy advertising is typically suitable only for small firms.
B) Advocacy ads may be sponsored by a firm or by a trade association.
C) Advocacy ads can be used only in conjunction with cause-related marketing.
D) Advocacy ads are mainly used for attracting sponsorships for events.
E) Advocacy ads use direct advertising to promote an organization.