Multiple Choice
_____ refers to the generation of news about a person, product, or service that appears in broadcast or print media.
A) Indirect advertising
B) Direct response advertising
C) Sales promotions
D) Publicity
E) Advertainment
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q51: Positioning ads and sponsorships are examples of
Q52: Which of the following statements is true
Q53: Organizational newsletters, notices on bulletin boards, awards
Q54: According to Cutlip and Center, which of
Q55: Publicity is always positive and is always
Q57: Which of the following statements about publicity
Q58: A reason for publicity's power is its
Q59: Which of the following is a disadvantage
Q60: The cost of public relations is:<br>A)generally not
Q61: _ is the management function that evaluates