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    Advertising and Promotion Study Set 1
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    Exam 17: Public Relations, Publicity, and Corporate Advertising
  5. Question
    _____ Refers to the Generation of News About a Person
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_____ Refers to the Generation of News About a Person

Question 56

Question 56

Multiple Choice

_____ refers to the generation of news about a person, product, or service that appears in broadcast or print media.


A) Indirect advertising
B) Direct response advertising
C) Sales promotions
D) Publicity
E) Advertainment

Correct Answer:

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