Which of the Following Statements About Publicity Is True

Multiple Choice

Which of the following statements about publicity is true?

A) Publicity always originates within a firm and is paid for by the firm.
B) Publicity is used to generate news about a person, and not a product or service.
C) Public relations is, in reality, a subset of the publicity effort.
D) Publicity is typically a short-term strategy.
E) Publicity is designed to provide only positive information about a firm.