Newspapers and Magazines Are Often Referred to as High-Involvement Media

Multiple Choice

Newspapers and magazines are often referred to as high-involvement media because:

A) they have a high impact on the overall integrated marketing communication program.
B) they attract high advertising revenues to support their operations.
C) they are the primary sources of entertainment apart from news and information.
D) they require consumers to expend some effort to process the information they provide.
E) it is easy to monetize online editions of newspapers and magazines.