Consumers Are Generally Receptive to Advertising in Magazines Because

Multiple Choice

Consumers are generally receptive to advertising in magazines because:

A) ads provide additional information that may be of value in making a purchase decision.
B) ads in magazines are intrusive and cannot be ignored.
C) magazines are low-involvement advertising medium.
D) magazines contain limited ads, thus advertising clutter is not an issue.
E) of its very short lead timE.With the exception of newspapers, consumers are more receptive to advertising in magazines than in any other medium.Magazines are generally purchased because the information they contain interests a reader, and ads provide additional information that may be of value in making a purchase decision.