Multiple Choice
When a newspaper offers no discounts for quantity or repeated space buys, it is using a(n) _____ structure.
A) ROP
B) inch rate
C) open-rate
D) flat rate
E) SAU rate
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q87: _ is a category of advertising that
Q88: _ newspapers are daily publications that appeal
Q89: The primary advertising medium in terms of
Q90: The coarse paper stock used in printing
Q91: Consumers are generally receptive to advertising in
Q93: Newspapers and magazines are often referred to
Q94: The rates paid by general advertisers are,
Q95: The second cover of MagAuto opens up
Q96: A company that manufactures paintball equipment might
Q97: The high ratio of advertising to editorial