Which of the Following Statements About the Role of Magazines

Multiple Choice

Which of the following statements about the role of magazines and newspapers as advertising media vehicles is true?

A) Newspapers and magazines share similar characteristics in terms of benefits and limitations.
B) Magazines and newspapers allow the presentation of detailed information that can be processed at a reader's own pace.
C) Magazines and newspapers are more intrusive than the broadcast media like radio and television.
D) Newspapers are a more specialized form of advertising medium than magazines.
E) Both newspapers and magazines are generally considered low-involvement media.