Multiple Choice
Pluto Inc. is planning to run an ad in a weekly newspaper. Which of the following disadvantages of newspapers as an advertising medium should Pluto Inc. consider?
A) Lack of geographic selectivity
B) Lack of demographic selectivity
C) High cost of reproduction
D) Limitations in pass-along readership
E) Lack of reader involvement
Correct Answer:
Verified
Correct Answer:
Verified
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