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    Advertising and Promotion Study Set 1
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    Exam 12: Evaluation of Media: Magazines and Newspapers
  5. Question
    _____ Figures Represent the Number of Individuals Who Receive a Magazine
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_____ Figures Represent the Number of Individuals Who Receive a Magazine

Question 19

Question 19

Multiple Choice

_____ figures represent the number of individuals who receive a magazine publication through either subscription or store purchase.


A) Selective binding
B) Lead time
C) Circulation
D) Readership
E) Clutter

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