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    Advertising and Promotion Study Set 1
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    Exam 12: Evaluation of Media: Magazines and Newspapers
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    Which of the Following Advertising Media Has Potential Advantages of Selectivity
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Which of the Following Advertising Media Has Potential Advantages of Selectivity

Question 66

Question 66

Multiple Choice

Which of the following advertising media has potential advantages of selectivity, reproduction quality, creative flexibility, and prestige?


A) National newspapers
B) Magazines
C) Local radio
D) Billboards
E) Local newspapers

Correct Answer:

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