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    Advertising and Promotion Study Set 1
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    Exam 12: Evaluation of Media: Magazines and Newspapers
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    _____ Is a System That Was Created in 1984 to Make
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_____ Is a System That Was Created in 1984 to Make

Question 67

Question 67

Multiple Choice

_____ is a system that was created in 1984 to make newspaper advertising rates comparable to other media that sell space and time in systemized units.


A) The column inch
B) The flat rate system
C) Standard advertising units
D) The portfolio inch
E) Agate line

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