Multiple Choice
A(n) _____ test is a service offered by magazines where two or more versions of an ad are run in alternate copies of a particular issue of a publication. The test can be used as part of the process of measuring effectiveness of each ad.
A) split-run
B) overrun
C) gatefold
D) bleed page
E) day-after-recall
Correct Answer:
Verified
Correct Answer:
Verified
Q44: Which of the following is true of
Q45: Although not a category of newspapers per
Q46: One way to achieve geographic selectivity is
Q47: Which of the following is a disadvantage
Q48: National advertisers tend to avoid weekly newspapers
Q50: Which of the following is a characteristic
Q51: Newspapers do not offer advertisers any flexibility.<br>
Q52: Magazines that are published for special-interest groups
Q53: Which of the following is true of
Q54: Circulation fluctuates from issue to issue, particularly