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    Advertising and Promotion Study Set 1
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    Exam 12: Evaluation of Media: Magazines and Newspapers
  5. Question
    Magazines That Are Published for Special-Interest Groups Are Targeting
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Magazines That Are Published for Special-Interest Groups Are Targeting

Question 52

Question 52

Multiple Choice

Magazines that are published for special-interest groups are targeting:


A) lower permanence.
B) greater flexibility.
C) greater selectivity.
D) lower lead time.
E) larger reach.

Correct Answer:

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