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    Advertising and Promotion Study Set 1
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    Exam 12: Evaluation of Media: Magazines and Newspapers
  5. Question
    Which of the Following Is a Characteristic of Magazine-Based Advertising
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Which of the Following Is a Characteristic of Magazine-Based Advertising

Question 50

Question 50

Multiple Choice

Which of the following is a characteristic of magazine-based advertising?


A) Greater creative flexibility
B) Poor reproduction quality
C) Limited selectivity
D) Lower costs
E) Impermanence

Correct Answer:

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