Multiple Choice
Which of the following is true of magazine advertising?
A) It offers lower consumer receptivity and engagement.
B) It offers relatively lower competition.
C) It offers relatively lower reach and frequency than other media.
D) It is generally considered to have a lower lead time.
E) It does not offer selective binding opportunities.
Correct Answer:
Verified
Correct Answer:
Verified
Q50: Which of the following is a characteristic
Q51: Newspapers do not offer advertisers any flexibility.<br>
Q52: Magazines that are published for special-interest groups
Q53: Which of the following is true of
Q54: Circulation fluctuates from issue to issue, particularly
Q56: National advertisers in the automotive, tobacco, and
Q57: Magazines are the most selective of all
Q58: Ads can use longer and more detailed
Q59: Till recently, magazines focused on increasing their
Q60: The retail trading zone is a market