Which of the Following Factors Makes It Difficult for Small-Size

Multiple Choice

Which of the following factors makes it difficult for small-size advertisers to use television as part of their media mix?

A) Television programs do not reach their intended target markets.
B) The lack of knowledge among small ad agencies on how to produce TV commercials.
C) The high costs of producing and airing television commercials.
D) The limited creative options available through television.
E) The lack of captivity and attention that TV advertising provides.