Multiple Choice
Which of the following is true of national spot advertising?
A) It deals only with airtime sold to banks and commercial institutions.
B) It is a type of nonnetwork advertising.
C) It deals only with airtime sold to auto dealers.
D) It is highly inflexible.
E) It is synonymous with local advertising.
Correct Answer:

Verified
Correct Answer:
Verified
Q106: Which of the following statements describes a
Q107: Zero-TV households are homes that have stopped
Q108: Cable networks that can transmit several channels
Q109: Companies prefer sponsorship arrangements for buying advertising
Q110: With respect to common television dayparts for
Q112: Radio commercials are expensive to produce.<br>
Q113: Which of the following factors makes it
Q114: Radio offers high levels of audience selectivity
Q115: In 2006, Nielsen Media Research introduced a
Q116: The Nielsen Station Index (NSI) refers to