Multiple Choice
The Nielsen Station Index (NSI) refers to local television markets as:
A) areas of dominant influence.
B) metropolitan rating areas (MRAs) .
C) designated market areas (DMAs) .
D) local markets.
E) geodemographic areas.
Correct Answer:
Verified
Correct Answer:
Verified
Q109: Companies prefer sponsorship arrangements for buying advertising
Q110: With respect to common television dayparts for
Q111: Which of the following is true of
Q112: Radio commercials are expensive to produce.<br>
Q113: Which of the following factors makes it
Q114: Radio offers high levels of audience selectivity
Q115: In 2006, Nielsen Media Research introduced a
Q117: Ratings points can be used by advertisers
Q118: With respect to common television dayparts for
Q119: The rating periods during which Nielsen measures