An Advertiser Bought a 15-Second Spot During Prime Time, but Realized

Multiple Choice

An advertiser bought a 15-second spot during prime time, but realized that there was very low recall for the advertisement. This could be due to:

A) the presence of commercial clutter.
B) the lack of demographic selectivity of television.
C) the low reach of television.
D) the inherent deficiencies of television as a communication medium.
E) message source alienation.