Multiple Choice
Today, the Nielsen Television Index provides weekly estimates of networks and major cable viewing audiences on a national level using an electronic device that measures what is being watched and by whom. This device is called a(n) :
A) audimeter.
B) people meter.
C) electronic diary.
D) streaming server.
E) chronometer.
Correct Answer:

Verified
Correct Answer:
Verified
Q12: Nielsen's current C3 ratings track individual ads
Q13: Spot advertising is:<br>A)mostly confined to station breaks
Q14: With respect to common television dayparts for
Q15: An advertiser bought a 15-second spot during
Q16: Spot advertising is more easily acquired by
Q18: Scatter market is a buying period that
Q19: The arrangement under which syndicated programs are
Q20: Which of the following statements is true
Q21: _ refers to shows produced specifically for
Q22: Most advertisers prefer buying their network advertising