Multiple Choice
Spot advertising is:
A) mostly confined to station breaks between programs on network-originated shows.
B) used only by local advertisers.
C) subject to less clutter than network advertising.
D) easier to buy than advertising on national networks.
E) airtime sold to local firms such as retailers, restaurants, banks, and auto dealers.
Correct Answer:

Verified
Correct Answer:
Verified
Q8: Which of the following is true for
Q9: _ are the various time periods or
Q10: Audience share is always higher than the
Q11: Which of the following is an inherent
Q12: Nielsen's current C3 ratings track individual ads
Q14: With respect to common television dayparts for
Q15: An advertiser bought a 15-second spot during
Q16: Spot advertising is more easily acquired by
Q17: Today, the Nielsen Television Index provides weekly
Q18: Scatter market is a buying period that