Multiple Choice
Advertisers can prevent consumers from zapping commercials by:
A) introducing "commercial-free" programming.
B) producing commercials that are meaningful.
C) utilizing 60-second commercials.
D) introducing the concept of zipping.
E) opting for local advertising.
Correct Answer:
Verified
Correct Answer:
Verified
Q2: Television is a popular advertising medium among
Q3: The share of a television audience indicates
Q4: Arbitron's RADAR:<br>A)cannot be used to estimate the
Q5: Which of the following statements about spot
Q6: Under a _ arrangement, national advertisers can
Q8: Which of the following is true for
Q9: _ are the various time periods or
Q10: Audience share is always higher than the
Q11: Which of the following is an inherent
Q12: Nielsen's current C3 ratings track individual ads