Multiple Choice
Which of the following is true for participations?
A) In participations, advertisers have financial responsibility for production of the program.
B) Participations involve long-term commitment on the part of advertisers.
C) Participations offer advertisers a lower reach than sponsorships.
D) In participations, advertisers have little control over the placement of ads.
E) Participations are not suitable for small advertisers with limited budgets.
Correct Answer:

Verified
Correct Answer:
Verified
Q3: The share of a television audience indicates
Q4: Arbitron's RADAR:<br>A)cannot be used to estimate the
Q5: Which of the following statements about spot
Q6: Under a _ arrangement, national advertisers can
Q7: Advertisers can prevent consumers from zapping commercials
Q9: _ are the various time periods or
Q10: Audience share is always higher than the
Q11: Which of the following is an inherent
Q12: Nielsen's current C3 ratings track individual ads
Q13: Spot advertising is:<br>A)mostly confined to station breaks