The Share of a Television Audience Indicates The

Multiple Choice

The share of a television audience indicates the:

A) percentage of the defined target market that is exposed to a message at least once during the relevant time period.
B) percentage of households using TV in a specified time period that are tuned to a specific program.
C) average number of exposures to a message received by each member of the target market.
D) percentage of all households using television during a specific time period.
E) number of people who responded to a televised direct-response ad.