Multiple Choice
A network supplies programming and services to a series of local TV stations, or _____, which contract to preempt time during specified hours for programming provided by the networks and carry national advertising within their programming.
A) satellite networks
B) interconnects
C) affiliates
D) station reps
E) regional networks
Correct Answer:
Verified
Correct Answer:
Verified
Q58: Barter syndication is also called:<br>A)advertiser-supported syndication.<br>B)station-sponsored syndication.<br>C)up-market
Q59: The major reason for the decline in
Q60: The interaction of sight and sound in
Q61: Which of the following statements about off-network
Q62: _ is defined as the estimated total
Q64: Typically, most network television advertising time is
Q65: Morning, daytime, prime time and late fringe
Q66: For advertisers, the _ is one disadvantage
Q67: An advantage of radio as a medium
Q68: Advertisers have little control over the placement