menu-iconExamlexExamLexServices

Discover

Ask a Question
  1. All Topics
  2. Topic
    Business
  3. Study Set
    Advertising and Promotion Study Set 1
  4. Exam
    Exam 11: Evaluation of Media: Television and Radio
  5. Question
    _____ Is Defined as the Estimated Total Number of Different
Solved

_____ Is Defined as the Estimated Total Number of Different

Question 62

Question 62

Multiple Choice

_____ is defined as the estimated total number of different people who listen to a radio station for a minimum of five minutes in a quarter-hour period within a reported daypart.


A) A shill
B) An interconnect
C) Station rep
D) Cume
E) An affiliate

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q57: Advertisers who are seeking a very specific,

Q58: Barter syndication is also called:<br>A)advertiser-supported syndication.<br>B)station-sponsored syndication.<br>C)up-market

Q59: The major reason for the decline in

Q60: The interaction of sight and sound in

Q61: Which of the following statements about off-network

Q63: A network supplies programming and services to

Q64: Typically, most network television advertising time is

Q65: Morning, daytime, prime time and late fringe

Q66: For advertisers, the _ is one disadvantage

Q67: An advantage of radio as a medium

Examlex

ExamLex

About UsContact UsPerks CenterHomeschoolingTest Prep

Work With Us

Campus RepresentativeInfluencers

Links

FaqPricingChrome Extension

Download The App

Get App StoreGet Google Play

Policies

Privacy PolicyTerms of ServiceHonor CodeCommunity Guidelines

Scan To Download

qr-code

Copyright © (2025) ExamLex LLC.

Privacy PolicyTerms Of ServiceHonor CodeCommunity Guidelines