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    Exam 11: Evaluation of Media: Television and Radio
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    During Ad Breaks in TV Programs, Some Viewers Change Channels
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During Ad Breaks in TV Programs, Some Viewers Change Channels

Question 69

Question 69

Multiple Choice

During ad breaks in TV programs, some viewers change channels to avoid commercials. This practice is known as:


A) multiplexing.
B) zapping.
C) narrowcasting.
D) time shifting.
E) zipping.

Correct Answer:

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