Multiple Choice
The television daypart that attracts the largest viewing audience is:
A) daytime.
B) early fringe.
C) early news.
D) overnight.
E) prime timE.Prime time draws the largest audiences, with 8:30 to 9 p.m.being the most watched half-hour time period and Sunday the most popular night for television.Since firms that advertise during prime time must pay premium rates, this daypart is dominated by the large national advertisers.
Correct Answer:
Verified
Correct Answer:
Verified
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