The Cross-Platform Campaign Ratings Measure

Multiple Choice

The Cross-Platform Campaign ratings measure:

A) the number of advertisers who buy airtime during the up-front market, the number who buy it during the scatter market, and the overlap between the two.
B) the number of people who hear an ad only on radio, the number who view its online, and the overlap between the two.
C) the number of people who watch an ad only on television, the number who view its online, and the overlap between the two.
D) the number of people who hear an ad on radio, the number who watch it on television, and the overlap between the two.
E) the number of advertisers who make use of network advertising, the number of advertisers who make use of cable advertising, and the overlap between the two.