Multiple Choice
With respect to the basic estimates in the Arbitron report, rating refers to:
A) the percentage of total estimated listening audience.
B) the percentage of listeners in the survey area population.
C) the percentage people involved in preparing the Arbitron ratings report.
D) the percentage of listeners who watch TV commercials for more than five minutes.
E) the percentage of listeners who watch TV commercials for a minimum of five minutes.
Correct Answer:
Verified
Correct Answer:
Verified
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