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    Advertising and Promotion Study Set 1
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    Exam 10: Media Planning and Strategy
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    A _____ Determines the Best Way to Get an Advertiser's
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A _____ Determines the Best Way to Get an Advertiser's

Question 23

Question 23

Multiple Choice

A _____ determines the best way to get an advertiser's message to the market.


A) distribution plan
B) coverage plan
C) frequency level
D) media plan
E) reach strategy

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