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    Which of the Following Factors Leads to an Underestimation of Actual
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Which of the Following Factors Leads to an Underestimation of Actual

Question 18

Question 18

Multiple Choice

Which of the following factors leads to an underestimation of actual reach?


A) Changes in daily inch rates
B) Cost per page variations
C) Pass-along rates
D) Ineffective CPP estimations
E) Variations in the TCPM

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