When the Most Effective Media Exposes People Who Are Not

Multiple Choice

When the most effective media exposes people who are not sought, waste coverage is still justified because:

A) it best supports a flighting media schedule.
B) the cost of the waste coverage is exceeded by the value gained from their use.
C) it allows for more specific targeting of a market segment.
D) the media enables repetition which is an effective method for pioneering advertising.
E) it supports a market aggregation strategy.