After Calculating Both the Brand Development Index (BDI) and the Category

Multiple Choice

After calculating both the brand development index (BDI) and the category development index (CDI) , a media planner obtains the following results: Low BDI and High CDI. Which of the following information can be deduced from this data?

A) High market share; good market potential
B) Low market share; good market potential
C) High market share; monitoring required for sales decline
D) Low market share; poor market potential
E) High market share; not a good market to advertise in