Which of the Following Statements Is True of the Continuity

Multiple Choice

Which of the following statements is true of the continuity scheduling method?

A) It serves as a constant reminder to consumers.
B) It is a cost efficient method of scheduling advertising.
C) It allows unlimited media allocation.
D) It is a combination of flighting and pulsing scheduling methods.
E) It results in a lack of interest of promotional messages during nonscheduled times.