Multiple Choice
Gross ratings points (GRPs) can be calculated by:
A) multiplying reach times frequency of exposure.
B) dividing reach times frequency by costs.
C) multiplying cost per thousand (CPM) times average frequency.
D) dividing average frequency by costs.
E) adding reach and frequency and dividing by cost per thousand (CPM) .
Correct Answer:
Verified
Correct Answer:
Verified
Q53: Which of the following is an advantage
Q54: Which of the following statements is true
Q55: For which of the following products is
Q56: _ refers to the relationship between the
Q57: After calculating both the brand development index
Q59: Hot sauce usage in the United States
Q60: _ of a medium or media vehicle
Q61: Advertisers include _ in the readers per
Q62: One of the advantages of the continuity
Q63: Which of the following sources of information