Which of the Following Statements Is True of the Media

Multiple Choice

Which of the following statements is true of the media mix?

A) It is not possible to use only one medium or vehicle to deliver a message.
B) The characteristics of a product help in determining the combination of media that should be used.
C) Individual preferences have no effect on the combination of media to be used to deliver a message.
D) Advertisers use the media mix to maintain uniformity across all advertising media.
E) By employing a media mix, advertisers can lower the versatility to their media strategies resulting in high amount of clutter.