Which of the Following Statements Best Explains a Difference Between

Multiple Choice

Which of the following statements best explains a difference between target ratings points (TRPs) and gross rating points (GRPs) ?

A) TRPs calculations use average frequency figures, whereas GRPs calculations do not.
B) TRPs calculations do not include waste coverage, whereas GRPs calculations do.
C) TRPs calculations use a duplicated reach estimate, whereas GRPs calculations do not.
D) TRPs are used when selecting broadcast media, and GRPs are used for selecting print media.
E) TRPs are used to indicate the total market coverage ratio, whereas GRPs are used to indicate primary market coverage ratio.