Juno Inc, a Confectionery Company, Introduces a New Range of Peanut

Multiple Choice

Juno Inc., a confectionery company, introduces a new range of peanut brittle. The company wants to make all its potential customers aware of its new product. The company should concentrate on:

A) maximizing frequency.
B) maximizing reach.
C) maximizing coverage.
D) using maximum continuity.
E) using a pulsing push strategy.