An Index Number of 100 Means That The

Multiple Choice

An index number of 100 means that the:

A) use of a product is proportionately greater than average in a segment.
B) market segment being analyzed is average.
C) use of a product is proportionately lesser than average in a segment.
D) probability of wasted coverage is 100 percent.
E) probability of success in the market is 100 percent.